If you’re constantly on the lookout for new content for your blog, your email newsletter, print marketing and other places where you share information, remember you’re always looking for new home buyers and sellers.

The key word is “new.”

These new home sellers and buyers haven’t heard everything you’ve already said about home buying and selling.  The content they are looking for is likely something you’ve already covered in-depth many a time before.

With that in mind, don’t just cut and paste old content, but update it for today’s real estate market and add your new insights.  These new home buyers and sellers aren’t going to tire of the topics you cover as they’re new to them.  Keep these leads and prospects informed with informative content, but don’t reinvent the wheel every time you need new content.  Some of your tried and true information about buying or selling a home in your area is still relevant and useful to new home buyers and sellers — and effective in bringing in new leads and prospects.

Let us know how you recycle, reuse and repurpose content to find new buyers and sellers.

Amy Hausman

Editor at Gooder Group
Amy is editor extraordinaire. If she’s not writing, proofing or editing, she’s traveling the world and taking photos around every corner.

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