Think about your marketing efforts: you’ve been very good about advertising, blogging, mailing, facebooking, twittering, following up, keeping in touch, connecting and forming a relationship with prospects, leads, clients and past clients.

So, why isn’t your phone ringing off the hook or your e-mail inbox overflowing?

Perhaps you’re doing everything right and doing it often, but are you asking your recipients to take some action? Does your marketing include a “call to action?” If you aren’t asking your recipients to do something (contact you when they are ready to buy or sell a home), you’re losing a huge opportunity.

Don’t beat around the bush. Yes, you sent out notices that you sold 3456 Maple Street or that you just listed 789 Fern Leaf Lane. But, did you ask recipients to make a move — call you, email you, make an appointment with you?

Encourage action and see how your marketing results in more business. Let us know how you get buyers and sellers moving.

Amy Hausman

Editor at Gooder Group
Amy is editor extraordinaire. If she’s not writing, proofing or editing, she’s traveling the world and taking photos around every corner.

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