If you’re a successful real estate professional, you’ve probably taken the time to analyze everything that you print, email, give away, post online, advertise. You want your brand (you) to be recognizable. All your collateral needs to have a unifying theme to it.
The component that you likely look at is the graphical design of your marketing. Is it consistent in logo, photo, layout, etc? Those elements are important for continuity and recognition.
However, do you ever look at the content of what you are putting out as your marketing? What are you known for? You’re recognizable, but why?
- Just sold information is great, but it doesn’t help buyers know concretely how you can help them find a home like that.
- Just listed information is fine, but it, too, doesn’t help sellers figure out how to list their home for a fair price.
- Market updates provide great data, but do you help buyers and sellers interpret that data to show them that they can buy or sell a home in your market quickly and for the best price?
- Previous clients have a home right now that they’re living in. They would prefer home ownership tips and trends as opposed to snapshots of the current market.
Ensure that your brand message is consistent with how you want to be known.