Real Estate Rainmaker

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By Permission Only: Email Marketing

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E-mail marketing has increased at a rate so rapid that the effect is a highly competitive environment for your customer’s attention.  The higher numbers of e-mail sent unfortunately doesn’t mean more genuine business messages are hitting their target.  In fact, the opposite is true.  The constant deluge of annoying spam over the past several years has irritated consumers and muddied the waters for all rainmaker real estate agents.

In this situation, your only way to market via email is to use permission-based e-marketing.

Permission-based (opt-in) e-marketing is not intrusive.  It sends targeted e-mail messages only to those users who have requested regular updates on relevant topics.  DoubleClick, Inc. discovered that 75% of consumers say permission-based e-mail is their preferred method of communication.

  • Include a section on all your online response forms where users can click to opt-in for additional help or further information.
  • Give users the opportunity to change their preferences for subject and frequency and unsubscribe options.
  • It’s also a good idea to include a statement in subsequent e-mails reminding recipients they have agreed to receive such messages.

How have you developed your email marketing plan to reach your clients?

 By Permission Only: Email Marketing

Dan Gooder Richard

Dan is the President/Founder of GOODER GROUP - RAINMAKER LEAD SYSTEM. He is also the author of two successful Real Estate books: REAL ESTATE RAINMAKER: Successful Strategies For Real Estate Marketing (Wiley) and REAL ESTATE RAINMAKER: Guide To Online Marketing (Wiley).

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Short and Sweet

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Which emails do you read and reply to/respond to quickly?  Those that are a giant 10 page PDF file of solid text or a quick paragraph?

If you’re like most people, you “save” the PDF to review later.  And, it likely slips out of your mind as other more urgent items get put in the forefront.

However, that short and sweet email?  You usually review and act on it quickly.  Get it out of your inbox and off your to do list.

Think about the communication you use with your email marketing list.  Is it too long?  Think about the time constraints that you have — your home buyers and sellers have the same type of schedules.  They’re more likely to read and act on your emails when you’re direct and have an obvious call to action.

Key: be short and sweet and you’ll get more attention and increased response.

Share your experiences and keys with email marketing below.

 Short and Sweet

Dan Gooder Richard

Dan is the President/Founder of GOODER GROUP - RAINMAKER LEAD SYSTEM. He is also the author of two successful Real Estate books: REAL ESTATE RAINMAKER: Successful Strategies For Real Estate Marketing (Wiley) and REAL ESTATE RAINMAKER: Guide To Online Marketing (Wiley).

More Posts - Website - Twitter - Facebook - LinkedIn

10 Real Estate Rainmaker E-Mail Database Tips

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Looking for a few ways to build up your e-mail database?  Here’s 10 quick tips to get you started.

  1. Ask for e-mail addresses at the open house.
  2. Promote an engagement program that offers timely information.
  3. Offer free information.
  4. Conduct a poll or survey.
  5. Hold a contest.
  6. Use social media to encourage sign-ups for e-mail property alerts.
  7. Promote your e-newsletter subscription in your offline ads.
  8. Capture friends of friends by encouraging e-mail forwarding.
  9. Incent your staff to collect e-mails with goals and rewards.
  10. Mingle at events in town and ask to exchange e-mails.

What would you add to this list?

 10 Real Estate Rainmaker E Mail Database Tips

Dan Gooder Richard

Dan is the President/Founder of GOODER GROUP - RAINMAKER LEAD SYSTEM. He is also the author of two successful Real Estate books: REAL ESTATE RAINMAKER: Successful Strategies For Real Estate Marketing (Wiley) and REAL ESTATE RAINMAKER: Guide To Online Marketing (Wiley).

More Posts - Website - Twitter - Facebook - LinkedIn

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